I serve as a guest lecturer at USC, sharing what actually works in modern marketing with the next generation of business leaders. No theory for theory's sake. Real campaigns, real budgets, real outcomes.
A lecture hall does not care about your *title*. It cares whether the last campaign you ran actually *worked*. That is exactly why I keep walking back into *USC* with fresh case studies and zero canned slides.
Every semester I walk into a room of sharp, ambitious students and get the best questions I hear all year. Teaching forces you to prove your ideas out loud. If it does not survive a lecture hall of USC students, it does not belong in a client strategy either.
How agencies actually win, keep, and grow clients. The gap between the syllabus and the street, closed in ninety minutes.
Where AI genuinely transforms marketing work and where it is just noise. Live examples from campaigns running right now.
Entrepreneurship, networking, and personal brand. How to build a career on relationships and a reputation for delivery.
“The students keep me sharp. I would like to think it goes both ways.”
I am happy to speak with universities, business programs, and student organizations about marketing, entrepreneurship, and AI. If your students deserve a session that does not feel like a lecture, let's talk.
Invite Perry to campus →
Guest Lecturer / USC